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Meaningful Travel is our Environmental, Social and Governance (ESG) strategy to raise awareness and promote sustainable tourism.
At Posadas, sustainability and respect are part of our culture and DNA. As leader in the Mexican hospitality industry, we have adopted measures and good practices that allow us to protect and care for nature and the environment, and to promote sustainable tourism. We care about our surroundings, and we are taking action to preserve natural resources, to maintain the environment, social well-being, and economic growth for the future. Local consumption is the foundation for developing the communities where we operate our properties, aiming to benefit the national economy and society.
These are the main elements that make up our Meaningful Travel program, in which we've established the foundations of a strategy that provides competitiveness and sustainability through the following:
- Compliance with the UN Sustainable Development Goals on their three main levels: environmental, social, and economic sustainability.
- Compliance with national laws in matters of sustainability.
- Caring for our guests' and staff's health and well-being.
- Transparency and ethical behavior.
- Respect for the interests of all involved parts.
- Compliance with legal principles.
- Compliance with international social norms.
- Protection and promotion of human rights.
- Supporting and participating in campaigns that seek to eliminate all forms of mistreatment, such as Spotlight, a joint program from the UN and the European Union that invests in girls' and women's equality and empowerment for the achievement of sustainable development.
Green Key, our ally for sustainability
Green Key, an alliance to take care of the planet
At Posadas, we are proud to have been awarded with the prestigious Green Key Ecolabel, which reinforces our Meaningful Travel program by adding the strict criteria and good practices from this global standard to our conservation efforts. This way, we add new dynamics to awaken our guests' and staff members' environmental conscience, promoting change and the use of environmentally responsible actions that align with international criteria. As leaders in the Mexican hotel industry, we are the first ones to set the pace.
About Green Key
Green Key, unlocking sustainability in the hospitality industry
Green Key is a program run by the Foundation for Environmental Education (FEE), one of the world's most important environmental education organizations. This eco-label represents the hotel industry's commitment to sustainability and mitigating the consequences of hotel operation. So far, 3,200 establishments in 65 countries around the world (out of which 150 belong to Posadas) have been awarded with this eco-label.
High-profile entities recognize the importance of Green Key's work, such as the World Tourism Organization, the United Nations Environment Programme, and the Global Sustainable Tourism Council.
Benefits of receiving the Green Key Ecolabel
As an international eco-label, it has a positive impact both inside and outside Posadas, allowing us to comply with actions such as:
- Aligning with the UN Sustainable Development Goals.
- Promoting and investing in eco-technologies that generate medium and long-term savings.
- Measuring and monitoring our hotels' carbon footprint.
- Evaluating environmental performance.
- Monitoring water quality in water, ice and swimming pools.
- Evaluating that the use of chemical disinfectants and their application process follow the requirements approved by authorities.
- Staff training and awareness in sustainability issues.
- Compliance with current environmental laws.
A tool for a global standard
Green Key promotes the measurement and mitigation of environmental impact, by offering technological, marketing, and data recollection solutions through the following tools:
Media and Platforms
- Institutional partnerships with booking platforms allow guests to search for sustainable lodging options.
- Carbon and water footprint calculators.
- National and international good practice contests, and their diffusion.
Information Technologies
- Technical protocol for establishments.
- Online training with digital material.
- ECO-OS: international data platform for the responsible management of waste, energy, water, and carbon footprint.
Green Key App
- Designed to grade and standardize evaluation processes.
- Mexico is the first country to have this platform.
- It evaluates the process for obtaining the Green Key Ecolabel.
- It generates detailed environmental performance reports.
- It allows to share the opening act, the visit reports, the closing act, and the evaluation signature in real-time.
Dashboard
- Allows seeing hotel chain profiles.
- Helps detect risks and areas of opportunity.
- It is also a marketing tool.
- Works as an alert system so that establishments can detect their areas of opportunity.
Green Key Categories for Posadas
Actualmente Green Key tiene un total de 13 lineamientos y 150 criterios de orden internacional, es decir, un conjunto de requisitos ambientales de alto nivGreen Key currently has 13 criteria areas and 150 international criteria, a high-level group of environmental requirements. These are specific recommendations for each hotel to carry out concrete actions in areas such as:
Water
- Better use of water by installing:
- 0.8/ 1.6 G per flush and 1.2 G per single flush toilets
- Shower heads with a water flow of less than 2.4 GPM
- Faucets with a water flow of less than 2.1 GPM
- Make better use of residual water, such as using it for watering, based on federal and local laws.
- Install rainwater capturing systems and use water for adequate purposes.
- Promote the use of chlorine-free paper towels, toilet paper, and tissues to avoid polluting water sources.
Waste
- Specific actions for waste reduction.
- To avoid plastic pollution:
- Uo Use reusable porcelain containers for single portions.
- Reuse plastic cans, expanded polystyrene boxes, and plastic boxes, among others, in a joint strategy with suppliers.
- Avoid additional plastic packaging, or use packaging made of at least 50% recycled fibers.
- Create waste separation dynamics in guest rooms and the hotel's most transited public areas, such as hallways, restaurants, meeting areas, parking lots, etc., and involve guests in them.
- Use organic waste to produce fertilizers (with garden or food waste), or reutilize it to produce biogas, food for animals, etc.
Energy
- Use air conditioning and heat control systems to reduce the carbon footprint.
- Use sources of renewable energy in hotels.
- Promote the use of electric vehicles among guests; install charging stations*.
Food & Beverages
- Only purchase organic, fair trade, and/or locally produced food and beverages.
- To reduce the carbon footprint, always offer healthy dishes on the menu and the buffet, including vegetarian and vegan options*.
* Currently being implemented
What is the Foundation for Environmental Education?
It's an organization that promotes sustainable development through environmental education. This is done by way of five programs:
- Education
- Eco-Schools
Engaging the youth of today to protect the planet of tomorrow. - Learning About Forests (LEAF):
Using nature as a classroom. - Young Reporters for the Environment (YRE)
Giving our environment a voice.
- Eco-Schools
- Sustainable Tourism
- Green Key:An international ecolabel that is awarded within the hotel industry for achieving excellence in environmental responsibility and sustainable management. It certifies that the establishment is committed to mitigating the carbon footprint that derives from its operations.
- Blue Flag: An international award that is given to sustainable beaches, marinas, and boats that have achieved excellence in the following pillars:
- Environmental information and education.
- Water quality.
- Environmental management.
- Safety and services.